Business & Actuarial Studies
Marketing
Marketing is the art and science of promoting products, building brands, and connecting with consumers. You will learn consumer behavior, market research, digital marketing, search engine optimization (SEO), social media strategy, and brand management.
Program objectives
- 01Understand consumer psychology, target markets, and buying habits.
- 02Learn to design multi-channel advertising and brand promotion campaigns.
- 03Master digital marketing, social media algorithms, and content marketing.
- 04Apply market research and analytics to measure marketing performance.
Why choose this program
Creative and dynamic career
Blends creative design, storytelling, and strategic business analysis.
High demand in digital era
Companies need experts to manage online ads, social media, and brand reputation.
Direct impact on company growth
Marketing directly drives sales, customer acquisition, and business revenues.
Skills you'll build
- Digital ad management (Meta/Google Ads)
- Search Engine Optimization (SEO)
- Content creation and copywriting
- Market research analysis
- Creativity
- Persuasive communication
- Adaptability
Tools & software
- Google Analytics
- Meta Ads Manager
- Canva / Photoshop basics
- Mailchimp / Email tools
Challenges to expect
Academic
- Balancing creative campaign design with statistical market research and ROI tracking.
Technical
- Keeping pace with rapid changes in social media algorithms and online advertising tools.
Financial
- Budgeting real ad spend for student practical digital marketing projects.
Personal
- Handling tight deadline pressures during product launches and campaign rollouts.
Tips from the field
- Build a portfolio of real digital ad campaigns, blog posts, or social pages while still in school.
- Get free certifications from Google Analytics and HubSpot early.
- Practice clear, concise persuasive writing for online audiences.
Career paths
- Marketing Executive
- Digital Marketing Specialist
- Brand Manager
- Social Media Strategist
- Market Research Analyst
Where you can study this
FAQs
Is Marketing the same as Sales?+
No. Marketing builds brand awareness, researches customer needs, and creates interest. Sales focuses on closing individual deals with customers.
Will I learn digital marketing in this degree?+
Yes. Modern business curriculums cover social media strategy, Google search ads, SEO, email campaigns, and web analytics.
Do I need graphic design skills to study Marketing?+
No, but basic visual design knowledge (using tools like Canva) is helpful for creating quick social media assets.
Can I work as a freelancer while studying Marketing?+
Yes. Many marketing students manage social media accounts or run online ad campaigns for local small businesses.
What is SEO?+
SEO stands for Search Engine Optimization—the technique of making websites show up near the top of Google search results.
What professional marketing bodies exist in Ghana?+
The Chartered Institute of Marketing, Ghana (CIMG) is the main professional body for marketers in Ghana.
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